Privacy Policy

When you use our Services, you trust us with your information. We understand how important your privacy is and work hard to protect your information.

This Privacy Policy (“Policy”) is meant to help you understand what information we collect, why we collect it, with whom we share it, and how you can update, manage, export, and delete your information.

Policy Statement Overview

This Policy describes the practices of the New York/New Jersey 2026 World Cup Host Committee, Inc., its partners and affiliates (hereafter referred to as “Host Committee”, “we”, “our”, “us”) regarding the collection, processing, and security of personal information related to the website, nynjfwc26.com, (the “Website”) as well as other digital services and offerings and websites that provide an authorized link to this Policy (the “Services”). Use of the Website or our Services signifies your acceptance of the terms of this Policy. If you do not agree to the terms of this Policy, please do not access or otherwise use the Website or our Services.

The information the Host Committee collects, and how that information is used, depends on how you use our Services and how you manage your privacy controls. We want you to understand the types of information we collect as you use our Services. We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.

The Host Committee is the data controller for all information collected through online digital channels and can be contacted here:

New York/New Jersey 2026 World Cup Host Committee, Inc.

100 Mulberry Street

Four Gateway Center, Suite 300

Newark, NJ 07102

social@nynjfwc26.com

I. COLLECTION AND USE OF PERSONAL INFORMATION

How We Collect Information

We may collect and use information, some of which may be considered personal information, in order to operate the Services and the Website, and to enhance your experience. Such data may be collected or received:

Directly from you;
Through our Website and Services, including from automated tracking technology and tools;
From Fédération Internationale de Football Association (“FIFA”);
From our representatives, business partners, or affiliates;
From third-party vendors or service providers.

Types of Information Collected

We, or service providers acting on our behalf or third-party vendors, may collect the following types of information:

Identifiers and Contact Information. This may include information associated or linked to you, including personal contact and demographic information that you willingly provide through the Services, such as name, address, zip code and email address.
Geolocation Information. We may collect and use data about the geographical position of your browser, device, and locations of interest, as required or requested through the Services. This could include GPS location or location derived from IP address (such as city, state, zip code); specific location may consist of precise geographic location, if you allow it.
Payment Information. This includes information that you provide to us in order to facilitate purchases or other payments, including payment card details and billing addresses.
Biometric Information. This includes information that may include facial or other physiological or behavioral characteristics that is used to directly or indirectly identify you.
Sensory Information. We may collect your image, likeness, actions, or statements in any live or recorded media that includes recorded video, film, or photographic display or other transmission, exhibition, publication or reproduction. Please note that we do not collect, process or store political opinions, religious or philosophical beliefs, trade union memberships, genetic data, health or mortality, sex life or sexual orientation.
Inferences. We may collect or derive conclusions or inferences based on data collected from your interactions with the Services or obtained from third-party vendors.
Device Information. Information about your visit to the Website or the Services, including browsing information, profile, visit, session, impression, click-through or click-stream data, usage details, IP addresses, date and time of visit, and information collected through cookies, web beacons, and other tracking technologies, and any statistical or other analysis, information or data based on or derived from any of the foregoing. If you are using a mobile device, we may also collect device type, carrier name, crash reports, and which apps you’ve installed.
De-Identified Information. We may deidentify or aggregate information about you, such as behavioral data based on user preferences. so that it does not individually identify you.

We may combine automatically collected usage information with your personal information. In those cases, we will apply this Policy to the combined information.

Types of Information Collected

We use information we collect about you or that you provide us to:

Identify you when you visit the Website or our Services.
Sign you up for our newsletter.
Allow you to participate in any featured/sponsored contests and sweepstakes or other interactive features in our Services.
Provide the Services you have requested, and improve our Services and users’ digital experiences.
Send you administrative, marketing, and promotional materials.
Provide you with the ability to rate or review products or Services, or otherwise post content on our Website or through our social media channels as well as integrate with third-party review platforms to which you may have previously provided content.
Conduct analytics to understand how our Services are used and determine the effectiveness of the content, programs and advertisements offered through our Website.
Detect abuse such as spam, malware, and illegal content.
Manage our relationships and internal administrative processes.

II. COOKIES, WEB BEACONS AND OTHER SIMILAR TECHNOLOGIES

We use cookies and similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) to recognize you and/or your computer, your mobile phone, or other device used to access the Internet (each, a “Device”), on, off and across different Services and devices, and to collect usage information to deliver or support personalized advertising on third-party websites and online services.

Cookies. A cookie is a data file placed on a Device when it is used to access the Website or Service. Cookies may be used for many purposes including, without limitation, tracking user preferences and web pages visited while using the Website or Service. You may disable cookies using your Device’s preferences, but some features may not function properly if you disable cookies.

Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included on certain webpages and e-mail messages. Web beacons may be invisible to you, but any image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes including, without limitation, to count visitors to the Website, to monitor how users navigate the Website, to count how many e-mails sent were actually opened or to count how many particular videos or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Website, such as which links you click on. The code is temporarily downloaded onto your Device from our server or a third party service provider, is active only while you are connected to the Website, and is deactivated or deleted thereafter.

Tracking and Ad Tags. Google Analytics Advertising features have been enabled on the Website: Interest-based Advertising, including Remarketing; DoubleClick Platform integration; Google Analytics Demographics and Interest Reporting. These features enable Google Analytics to collect data about our Website traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation.

We and our third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Website. These cookies are also used by the Host Committee and our third-party vendors to inform, optimize, and serve ads across the Internet based on someone’s past visits to our Website.

We will not facilitate the merging of personal information with non-personal information collected through any Google advertising product or feature unless we have notice of and the user’s prior affirmative (i.e.: opt-in) consent to that merger.

Google Analytics’ currently available opt-outs for the web can be found here. Please note that this Policy does not cover the practices of third-party vendors outside of our Services, and we do not control such vendors’ technologies.

Your web browser may offer settings that allow you to control how cookies and local storage are used, including managing access to information about your browsing activity. For details on how to restrict, disable, or remove cookies, please refer to your browser’s “Help” settings. Be aware that restricting certain cookies may affect the availability or functionality of some features of the Website or Services. Android and iOS mobile operating systems provide controls that allow you to manage how your device’s advertising identifier is used for personalized advertising purposes. Please note that opt‑out choices are browser‑ or device‑specific and may not be supported on all devices. Opting out on one device will not automatically apply to other devices you use. Even if you opt out, you will continue to see advertisements, though they may be less relevant because they will not be tailored based on your activity across different apps and websites.

III. SHARING OF PERSONAL INFORMATION

We may share personal information with service providers, third-party vendors, and companies that support our business and help us provide and improve our Services. These companies and vendors may assist us in fulfilling your requests or processing your transactions, with marketing or advertising campaigns for our brands, with our business operations and provision of the Services, or delivering the functionalities that you have requested. They also include companies that support customer service or product development, facilitate or deliver materials to us, enhance your customer experience, and provide security services.

We may also disclose information, including non-public personal information, where we have a good faith belief that such action is necessary to:

(a) conform to legal requirements or comply with the legal process such as, but not limited to situations when we are required to do so by federal, state or local laws and regulations or when we receive a subpoena or are ordered by a court to do so;

(b) protect and defend our rights; or

(c) act to protect the interests of our users or others. Additionally, we may provide aggregate statistics about visitors, such as volume, traffic patterns and related site information to our third-party vendors.

IV. SECURITY OF PERSONAL INFORMATION

We exercise reasonable care to protect your personal information. This includes storing the personal information on our servers behind a secured firewall.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. So while we strive to protect your non-public personal information, we cannot guarantee the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email. We have no way of protecting that information until it reaches us. Once we receive your transmission, we maintain physical, electronic and procedural safeguards to protect your personal information.

We limit access to personal information to those limited individuals who need the information on a need-to-know basis to provide products and services to you or maintain or service those products or services. These individuals are committed to our privacy and security policies. We also review our security arrangements from time to time as appropriate.

V. EMAIL COMMUNICATION FROM THE HOST COMMITTEE

If you have signed up to receive emails on the Website or through one of our Services, we use information we collect, like your email address, to interact with you directly. These emails may let you know about optional opt-in promotional information such as special offers or visitor information. If you are currently on our list and do not wish to receive further information from us, please contact us to opt out. (See Your Privacy Rights and Controls below.)

VI. YOUR PRIVACY RIGHTS AND CONTROLS

You may have certain rights pertaining to your personal information, subject to applicable law. In particular, you may (1) request access to the personal information we have about you; (2) request that we update, correct or delete your personal information; or (3) opt out of the sale or sharing of your personal information. In addition, subject to applicable law, you may also request a portable copy of certain of your personal information that you have provided to us.

If you wish to exercise any of these rights, you may contact us by email at social@nynjfwc26.com. You may choose to remove yourself from our mailing list by following the “Unsubscribe” instructions stated on our emails. Please note that we reserve the right to take steps to verify your identity in connection with any requests regarding personal information.

If you are a U.S. resident, please see Appendix I for more information about privacy rights under applicable U.S. state data privacy laws.

If you are a California consumer, please see Appendix II for more information about your privacy rights under California law.

If you are located in the European Economic Area or United Kingdom, please see Appendix III for more information about your privacy rights under the EU and UK GDPR.

VII. THIRD-PARTY LINKS

The Website and Services may contain links to other sites, including those of affiliates or third parties, and may from time to time provide materials from such third party sites on the Website. The links we provide are there for your reference and convenience. While we strive to link only to sites that share our high standards for privacy, the Host Committee, its parent, subsidiaries or affiliates are not responsible for the privacy and security practices employed by other sites and services. These other sites and services are not bound by this Policy, and we are not responsible for their information practices. If you decide to access any of these websites, you should be aware that you will leave the Website. Prior to providing personal information through these third party websites, we recommend first reviewing their privacy policies.

For the avoidance of doubt, any linked websites, apps, ticketing platforms and other digital services and content owned or provided by FIFA and made available on or through our Website and Services are subject only to FIFA’s terms, including the FIFA privacy policy (available at https://inside.fifa.com/data-protection-portal/data-protection-policy) and the FIFA Terms of Service (available at https://inside.fifa.com/terms-of-service).

VIII. RETENTION OF PERSONAL INFORMATION

The Host Committee will retain your personal information for as long as is reasonably necessary to achieve the purposes described in this Policy, unless a longer retention period is permissible or required under applicable law.

IX. MINORS’ PRIVACY

Our Website and Services are not intended for, and we do not knowingly collect any personal information from, children under age 18. If we become aware that we have collected or received personal information from a minor without parental consent, we will take prompt steps to remove such personal information. If you become aware that we have collected or received such data, you may also notify us at social@nynjfwc26.com.

X. MODIFICATIONS TO THIS PRIVACY POLICY

The Host Committee reserves the right, at its sole discretion, to change, modify, add or remove any portion of this Policy, in whole or in part, at any time. If we decide to change this Policy, we will post those changes here before they take effect. If we make material changes to the way we use personal information, we will notify affected users by email or through the Services.

XI. MODIFICATIONS TO THIS PRIVACY POLICY

If you have any questions, please contact us at:

New York/New Jersey 2026 World Cup Host Committee, Inc.

100 Mulberry Street

Four Gateway Center, Suite 300

Newark, NJ 07102

social@nynjfwc26.com

XII. ACCESSIBILITY

If you need to access this Policy in an alternative format due to having a disability, please contact us at social@nynjfwc26.com.

Appendix I: U.S. State Data Privacy Laws Notices

This section applies to individuals that reside in U.S. states that have enacted privacy laws.

If you are a California customer, please see our “California Consumer Privacy Notice”, Appendix II below.

Right to Opt Out

We may engage in certain activities that would be considered a “sale” of personal information under certain U.S. state data privacy laws. Certain state privacy laws define the “sale” of personal information broadly to include the sharing of personal information for valuable consideration. We may also allow certain third-party vendors to collect personal information via automated technologies on the Website for the purposes of cross-context behavioral advertising purposes. This kind of sharing may also be considered a “sale” or “sharing” under U.S. state privacy laws. In the past 12 months, these categories of personal information may have been “sold” or “shared” as defined under such U.S. state privacy laws: Identifiers; Geolocation Information; Sensory information; Internet or other electronic network activity information relating to your use of the Services; Protected classification characteristics; and Inferences.

You can exercise your right to opt out by following the steps provided in Section VI of this Policy.

Other Data Rights

Section VI of this Policy, titled “Your Privacy Rights and Controls”, describes the data rights offered to you and how to exercise these rights. Please note that we reserve the right to require additional information to verify your identity.

Depending on the U.S. state you reside, you may have the following additional rights:

Opt In or Out of the Use or Sharing of Sensitive Personal Information: we collect limited sensitive personal information with your consent. To withdraw your consent to our processing and/or sharing of your sensitive personal information, email us at social@nynjfwc26.com.
Confirm whether your Personal Information is being Processed: to get a confirmation whether your personal information is being processed by Host Committee, email us at social@nynjfwc26.com.
Correct your Personal Information: to correct inaccuracies in the personal information we have about you, email us at social@nynjfwc26.com.
Appeal a Decision with regard to your Request: In the case where we have rejected your data rights request or have declined to take action on your request, you may contact us at social@nynjfwc26.com within 45 days after we notified you of a rejected request, to initiate an appeal of this decision. If your appeal is denied by Host Committee and you are not satisfied with the decision, you may contact your State office of the Attorney General.

Authorized Agent

You may submit a request as an authorized agent on behalf of a consumer depending on the state in which they reside. To submit an authorized agent request on their behalf, email us at social@nynjfwc26.com for further instructions.

Non-Discrimination

If you exercise any of your rights under U.S. state privacy laws, you have the right to not receive discriminatory treatment by us, unless any difference related to the Services is reasonably related to the value provided by your data.

To the extent permitted by applicable law, we may also charge a reasonable fee to comply with your request.

Appendix II: California Consumer Privacy Notice

Disclosures

This California Consumer Privacy Notice provides an overview of the information required by the California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act of 2020 (“CPRA”).

The Host Committee processes personal information to support its business operations, including for the business purposes listed in the chart below.

We may “sell” or “share” your personal information, as defined under California law. We do not knowingly collect or sell personal information from children under the age of 16.

Within the past 12 months, we have collected the categories of personal information listed in the table below. The table also lists, for each category, the purposes for which the personal information is processed, and whether we disclose, share or sell the information with third parties.

Personal Information Category	Business or Commercial Purpose	Data Collected, Disclosed, and/or Shared/Sold	Recipients
Identifiers, such as name, postal address, online identifier, email address, or other similar identifiers	Provide and facilitate access to and use of the Services Personalize Services and other content Deliver advertising and marketing communications Manage the Services’ operations Diagnose and remediate technical problems	Collected Disclosed Shared or sold	Service providers Technology vendors Analytics vendors Advertising vendors Partners
Protected classification characteristics under California or federal law, such as age and gender	Provide and facilitate access to and use of the Services Personalize Services and other content Manage the Services’ operations	Collected ·Disclosed	Service providers Technology vendors Analytics vendors
Audio, electronic, visual, or similar information	Provide and facilitate access to and use of the Services Personalize Services and other content Manage the Services’ operations	Collected Disclosed Shared	Service providers Technology vendors Analytics vendors Partners
Biometric information	For security and law enforcement purposes in relation to the Services	Collected Disclosed	Service Providers
Geolocation information	Provide and facilitate access to and use of the Services Personalize Services and other content Deliver advertising and marketing communications	Collected Disclosed Shared or sold	Service providers Technology vendors Analytics vendors ·Advertising vendors Partners
Internet or other similar network activity, such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisements	Provide and facilitate access to and use of the Services Personalize Services and other content Deliver advertising and marketing communications Manage the Services’ operations Diagnose and remediate technical problems	Collected Disclosed Shared or sold	Service providers Technology vendors Analytics vendors Advertising vendors Partners
Inferences drawn from the use of the Website or Services	Provide and facilitate access to and use of the Services Personalize Services and other content Deliver advertising and marketing communications Manage the Services’ operations	Collected Disclosed Shared or Sold	Service providers Technology vendors Analytics vendors Advertising vendors Partners

Data Rights

Section VI of this Policy, titled “Your Privacy Rights and Controls”, describes the data rights offered to you and how to exercise these rights. If you are a resident of California, you have the right to know what personal information is collected about you and access your personal information, delete your personal information, and correct any inaccuracies in your personal information. You can also exercise your right to opt out of the sale or sharing of your data, and limit the use and disclosure of sensitive personal information collected about you. You may also appeal any decision we make with respect to your data rights in accordance with applicable laws.

We reserve the right to require additional information to verify your identity, and we may charge a reasonable fee to comply with your request. To exercise any of these rights, please follow the steps provided in Section VI of this Policy or email us at social@nynjfwc26.com for further instructions.