NEW YORK CITY SUBWAYS TRANSFORM INTO A MOVING CELEBRATION OF GLOBAL SOCCER AHEAD OF FIFA WORLD CUP 2026™

Citywide Train Wrap Initiative Brings the Spirit of Competing Nations to NYC Transit System Through Collaboration Between FIFA World Cup 2026™ NYNJ Host Committee, City Hall, and MTA

For photos and an animation of the train designs, click here.

NEW YORK, NY — June 9, 2026 — New York City subway riders are getting their first glimpse of FIFA World Cup 2026™ excitement as country-inspired train wraps officially begin rolling across the MTA system today.

Launching across select subway lines throughout the five boroughs, the immersive transit takeover celebrates all 48 nations competing in the tournament. Developed in collaboration with the FIFA World Cup 2026™ NYNJ Host Committee, New York City Hall, and the Metropolitan Transportation Authority (MTA), the initiative transforms one of the city’s most recognizable public spaces into a moving celebration of the world’s game.

Each wrapped train features bold visuals and stylized country flags, united by Lady Liberty’s torch to bring the energy of the tournament directly into neighborhoods across all five boroughs. The campaign was developed and executed by New York City-based creative studio Burn & Broad, whose designs are bringing the excitement of the FIFA World Cup to the World’s Subway.

“When a train wrapped in the colors of Senegal pulls into Harlem, or a subway car carrying Morocco’s flag rolls through Astoria, it tells a story about who we are as New Yorkers,” said Mayor Mamdani. “This city was built by people from every corner of the globe, and for the next few weeks, every corner of the globe is coming to us. Get on the train to experience the most beautiful city in the world during the beautiful game.”

“This World Cup will be the biggest and most inclusive tournament in history, and seeing the spirit of participating nations travel through the heart of New York City is a powerful symbol of the unity the game inspires,” said Alex Lasry, CEO of the FIFA World Cup 2026™ NYNJ Host Committee. “For generations, the subway has connected people across this city, and these train wraps will bring the excitement of the tournament directly to New Yorkers and visitors alike, creating moments of pride, curiosity, and connection throughout the five boroughs.”

The first FIFA World Cup 2026™-branded train has officially entered service on the 1 line, featuring Senegal and France, some of the first teams that will compete at New York New Jersey Stadium during the tournament. Additional wrapped trains will roll out in phases over the coming days and weeks, expanding the tournament’s presence across the region as kickoff approaches.

Launching Soon

• R Train: Brazil and Morocco
• 2 Train: Norway and Senegal
• 6 Train: Panama and England

• 7 Train: Ecuador and Norway
• 4 Train: Japan, Croatia, Canada, Tunisia, Portugal, Haiti, Switzerland, Uzbekistan, Ghana, United States
• A Train: Spain, Scotland, Saudi Arabia, DR Congo, Australia, United States, Cape Verde, Netherlands, Jordan, Sweden
• E Train: Colombia, Egypt, Algeria, Uruguay, New Zealand, Türkiye, Iraq, Curaçao, Ivory Coast, Czechia
• F Train: Argentina, South Africa, Bosnia, Austria, Paraguay, South Korea, Iran, Mexico, Belgium, Qatar

The FIFA World Cup 2026™ will be the largest FIFA World Cup in history, featuring 48 teams and matches hosted across the United States, Canada, and Mexico. The New York New Jersey region is set to host multiple marquee matches, including the FIFA World Cup 2026™ Final.

About the FIFA World Cup 2026™ NYNJ Host Committee  

The FIFA World Cup 2026™ NYNJ Host Committee is the local organizing body responsible for delivering eight matches, including the Final. The NYNJ Host Committee coordinates between city and state stakeholders and FIFA to ensure world-class delivery of infrastructure, services, and fan experiences. Its mission: to create the most engaging, inclusive, and impactful World Cup experience for fans, athletes, partners, and communities.

Learn more about FIFA World Cup 2026™ matches being held in NYNJ via the Host Committee’s website, Instagram, X, Facebook and TikTok.

Media Contact:

NYNJ Host Committee: NYNJHC@berkcommunications.com

About the MTA
The Metropolitan Transportation Authority is North America’s largest transportation network, serving a population of 15.3 million people across a 5,000-square-mile travel area surrounding New York City through Long Island, southeastern New York State, and Connecticut. The MTA’s Commercial Ventures unit connects interested parties to unique advertising opportunities within the transit network.