Explore the Region
Global Stage, Local Heart
From world-class entertainment to iconic landmarks and rich cultural experiences, this is more than a tournament, it’s a once-in-a-lifetime celebration. NYNJ’s populations hail from more than 130 countries and speak over 600 different languages and dialects, so you’ll never be too far from a piece of home or your favorite team’s supporters. Whether you’re here for a match or immersing yourself in everything the region has to offer, unforgettable moments await at every turn.
Scroll down to visit our Tourism Partners’ sites and plan your trip now.
ACCOMMODATIONS
Welcome World
Rewards Program
Introducing the Welcome World Rewards Program, the Official Small Business Platform of the FIFA World Cup 2026™ NYNJ Host Committee. The Welcome World Rewards Program will connect residents and visitors with participating small businesses through a digital experience that rewards neighborhood exploration and drives foot traffic across New York and New Jersey communities.
Apply now for the opportunity for your local business to be featured as an endorsed destination and to showcase exclusive offers for fans who check in at your location.
Business enrollment is open on a rolling basis from April 1 – May 15, 2026.
The program will run from shortly before the tournament’s kick-off through the close of the tournament. The NYNJ Host Committee will offer exciting redeemable rewards for participants who are highly engaged with local businesses.
You will receive updates via email at the email provided below on your application status on a rolling basis throughout the enrollment period.
To qualify, businesses must meet all of the following criteria:
- Independently owned and operated
- Located in and/or with a principal place of business in New York City and/or New Jersey
- Active certificate of good standing with New York and/or New Jersey
- Not nationally or regionally dominant in its field; national chains, multi-national companies, and franchises are not eligible
Businesses — and the rewards they offer — may not involve any of the following:
- Tobacco, nicotine, cannabis, or related products or derivatives
- Firearms, weapons, or related products
- Drug paraphernalia
- Organizations whose primary customer-facing activity is not the direct sale of goods or services to the public
- Gambling or wagering services
- Adult entertainment, sexually-oriented content, or related products
Program administrators reserve the right to determine eligibility at their sole discretion and may deny or remove any business whose products, services, or activities conflict with the program’s guidelines or intended audience.
Community Events and Toolkit
Fans have countless ways to participate in World Cup excitement, from community celebrations, cultural pop-ups, to official watch parties. Look out for World Cup-related events here on our website.
For any specific questions on hosting your own watch parties or securing a Public Viewing License, please refer to this document and visit FIFA’s Public Viewing website.
